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Former online gambling company Bwin.Party Digital Entertainment was an online gambling company, formed by the March 2011 merger of PartyGaming plc 🏧 and Bwin Interactive Entertainment AG. Formerly the world's largest publicly traded online gambling firm,[2] it was best known for its 🏧 online poker room PartyPoker, World Poker Tour and its sports betting brand Bwin (officially styled bwin). The company was headquartered in 🏧 Gibraltar and quoted on the London Stock Exchange. PartyGaming Plc was founded in 1997 with the launch of Starluck Casino. 🏧 Prior to passage of the Unlawful Internet Gambling Enforcement Act of 2006 by the U.S. Congress, the firm was the 🏧 world's largest online poker brand, based on cash game revenue and number of players. Its market share has fallen since 🏧 then, but it remains the third largest online poker room in the world, behind PokerStars and Full Tilt Poker.[3] The new 🏧 company became the world's largest publicly traded online gaming firm in 2010, 48.4% owned by existing PartyGaming shareholders and 51.6% 🏧 by bwin shareholders. The merged company was listed on the London Stock Exchange, with joint CEOs Norbert Teufelberger and Jim 🏧 Ryan.[4] Following a protracted bidding process between 888 Holdings and Entain, Bwin.Party confirmed on 4 September 2024 that it had accepted 🏧 GVC's bid for £1.1 billion. The transaction was completed on 1 February 2024. History [ edit ] Party Gaming and Bwin merged 🏧 on 31 March 2011. The rumors of a planned Bwin and Party merger began in November 2009, but were not 🏧 confirmed until a joint statement was issued 26 August 2010.[4] In December 2010 shareholders were sent a 478-page document with 🏧 details and an outline of planned merger. On 28 Jan 2011 the merger was approved by shareholders and then completed 🏧 on 31 March 2011. In October 2012, bwin announced the sale of its leading online poker network, Ongame, to Amaya Gaming 🏧 Group in a deal worth up to €25 million.[5] In November 2013 it was announced that bwin.party had applied for an 🏧 online gaming licence for the state of New Jersey in July, and on 8 November had been awarded a transactional 🏧 waiver by the New Jersey Division of Gaming Enforcement allowing it to participate in the online gaming market in the 🏧 state, prior to a full licence being granted. The group launched both poker and casino games under the land-based casino 🏧 licence of its New Jersey partner, Borgata Casino, the launch included both Borgata's and its own brands, including partypoker.[6] By 🏧 the end of December, the new partypoker site had acquired 50% of the cash game traffic in New Jersey.[7] Following a 🏧 protracted bidding process between 888 Holdings and GVC Holdings, Bwin.Party confirmed on 4 September 2024 that it had accepted GVC's 🏧 bid for £1.1 billion.[8] The transaction was completed on 1 February 2024,[9] as indicated by cancellation of LSE traded shares 🏧 on 2 February 2024.[10] Products and services [ edit ] Sports betting [ edit ] Sports bets were the core business at bwin, 🏧 with a sports betting lineup including more than 90 different sports; the principal customer interest is soccer. In order to 🏧 boost bwin's presence in the UK football betting market, the company launched bwinbetting in 2011. Other sports included all popular 🏧 ball-related sports, US sports as well as all major winter sports and motorsports ranging from Formula 1 to MotoGP. "Exotic" 🏧 sports such as roller hockey, futsal and darts were also included in the daily lineup. Customers could also find odds 🏧 on a range of events outside of sports. These included bets on politics and entertainment such as the Oscars, talent 🏧 shows, the Eurovision Song Contest and "Miss" events.[11] Poker [ edit ] The following types of games were offered at bwin Poker: 🏧 Texas Hold'em, Omaha, Omaha Hi/Lo, Seven Card Stud, Seven Card Stud Hi/Lo and Five-card draw, plus house variations like Double 🏧 (three hole cards, choose two, halfway between Hold'em and Omaha). In terms of stakes, users could choose between Fixed Limit, 🏧 Pot Limit or No Limit tables. A "play money" version of the games was also available for users to try 🏧 out for free. bwin offered poker tournaments, both Sit & Go and scheduled, and cash games (ring games). Sit & 🏧 Go tournaments began as soon as the table was completely occupied. Scheduled tournaments began at a specified time and allowed 🏧 for higher numbers of participants and the highest prize pools. In cash games the players could join and leave whenever 🏧 they wanted. bwin Poker could be played using the Mac OS X Poker Client, the Windows Poker Client, the Java 🏧 Poker Client or the Poker app for Android or the iPhone. The Mac and Windows version offered an extensive selection 🏧 of features such as statistics and a mini-table function. The Java client was platform-independent as it was a browser-based solution. 🏧 In January 2011, bwin launched a dedicated Poker app for the iPhone to allow real money poker. This was followed 🏧 in July 2011 by a similar application for Android-based devices. The mobile client allowed customers to play cash games on 🏧 their mobile phones. Both apps were restricted to limited territories as permitted by local laws.[12] PokerRoom was an online poker cardroom 🏧 founded in 1999. Licensed by the Kahnawake Gaming Commission, PokerRoom offered both play and real money formats. Tournaments and ring 🏧 games were available in both web-browser and download client platforms, with support for both Macintosh and Linux. PokerRoom was one 🏧 of the first online poker sites to provide multi-language support, and catered to Danish, German, Spanish, French, Italian, Russian, and 🏧 Swedish speakers. These languages were accessed via "regional sites", many of them showing local sponsoring for the selected region. After 🏧 10 years of operation, bwin announced the closure of PokerRoom on 14 April 2009.[13] It was relaunched in 2012 but 🏧 shut down again on 19 February 2013.[14] Bingo [ edit ] Following the acquisition of Cashcade in 2009, bwin.party took control of 🏧 a B2C portfolio of online bingo brands including Foxy Bingo, PartyBingo and Cheeky Bingo. Cashcade was the first company to 🏧 promote online bingo to a mass market via television advertising and was first to develop the "free bingo" concept to 🏧 attract new customers. Bwin began offering bingo at the end of December 2009 when its Italian subsidiary, Gioco Digitale, launched 🏧 bingo as the first authorised Italian private online gaming operator.[15] Casino games [ edit ] bwin offered more than 100 games, ranging 🏧 from classics such as roulette or blackjack to slot machines and casino tournaments. The casino has a longstanding tradition at 🏧 bwin: In 2001, it was introduced as a second product, after sports betting.[16] The biggest ever casino jackpot win happened 🏧 in 2014 when an individual won a little over 6 million Euros. Soft games [ edit ] bwin offered more than 60 🏧 games divided into the categories of Fortune Games, Skill Games, Mini Games and "ParaDice", as well as Backgammon. This was 🏧 the product group with the biggest potential for innovation and expansion on the market.[17] Legal Status [ edit ] As the global 🏧 legal framework for internet gambling is a complicated mix of laws and regulations, bwin's situation varied depending on the country 🏧 concerned. Recently, Italy extended its online licences to include poker tournaments, and countries such as Denmark and Spain announced their 🏧 intention to permit private operators access to their markets under stringent conditions and controls. On the other hand, other countries 🏧 maintain a state monopoly on internet gaming, or ban it completely. On 15 September 2006, Norbert Teufelberger and Manfred Bodner were 🏧 arrested at a press conference in La Turbie, France, for allegedly breaking French gambling laws.[18] After an investigation, a judge 🏧 released them three days later. When France opened their market for private online gaming in June 2010, bwin became the 🏧 first operator there. In February 2013, the Australian Communications and Media Authority referred the Bwin arm of bwin.party to the Australian 🏧 Federal Police for contraventions of the Interactive Gambling Act. The Act prohibits gambling companies from providing 'interactive' gambling services to 🏧 those in Australia. Penalties for each breach, which can be for each day, areR$220,000 for individuals andR$1.1 million for corporations. Bwin 🏧 recently sponsored football giants Real Madrid, A.C. Milan and Bayern Munich and more recently Olympique de Marseille.[19] In October 2010, 🏧 Bwin announced a sponsorship for the upcoming three football seasons in which it would be the title sponsor of the 🏧 Taça de Portugal, named the "Bwin Cup".[20] Italy's second tier, Serie B, has already been re-branded "Serie bwin" after a 🏧 two-year sponsorship deal was signed in July 2010. On 16 August 2012, bwin announced it was entering into a digital partnership 🏧 with Manchester United to become the club's official online gaming and betting partner. In the past, many other top events in 🏧 the international and local sports world were supported by the corporation. Bwin also sponsored the Portuguese first football league (bwinLIGA) 🏧 and has been partner to clubs such as Juventus and Werder Bremen.[21] Bwin cooperated with the International Basketball Association (FIBA) and 🏧 has sponsored the European and World Basketball Championships since 2006. A second basketball sponsorship is Euroleague Basketball. Bwin's marketing and 🏧 media rights agreement for Euroleague events expired in June 2014. In the area of motorsport, the company was one of the 🏧 main sponsors of the MotoGP series. In 2012, it was the title sponsor of the races in Jerez and GP 🏧 in Brno and official partner of the Misano, Mugello and Silverstone. In December 2011, bwin announced it would be extending 🏧 its Moto GP sponsorships through 2013. In addition, Bwin organised numerous poker events both online and offline. One of the biggest 🏧 regular online tournaments was the ChampionChip. Special poker tournaments like the Weekly Country Showdown or the Bwin Dailies offered a 🏧 range of tournaments adjusted to country specifics and buy-in levels. Periodically, there were launched new types and variations of Sit 🏧 & Go's. Also, several online qualifiers the Bwin user could qualify for offline events like the World Series of Poker 🏧 (WSOP), the Aussie Millions and events on the World Poker Tour. For "poker newbies", Bwin offered the Rookie Challenge where 🏧 a new poker player had the chance to climb up several stages for free to earn real money tickets. The company 🏧 faced some opposition in Europe over sponsorship of sports, especially football. In 2006, the German city of Bremen banned its 🏧 top football club, Werder Bremen, from carrying the Bwin logo on its shirts.[22] In January 2014, the company announced major sponsorship 🏧 deals with the New Jersey Devils and Philadelphia 76ers. The combined deals included major advertising to the fans of both 🏧 teams and the creation of the Dream Seat Series, which was a series of online poker tournaments offering ticket packages 🏧 to winners and other prizes to runners-up before every home game.[23] {nl}
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